Market Trends

To keep up to date with trends and meet the needs
of tomorrow's consumers

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We study the evolution of socio-cultural trends that, passing through fashion and design, turn into real Cosmetic, Pet-Care and Home Care-I&I trends.

Through a careful analysis of customer behaviour, habits and needs, we are constantly developing new “Market Trend Analyses”.

These analyses trigger a wealth of captivating ideas in terms of ingredients, texture, packaging and formulation claims.

Furthermore, thanks to our professional bias as technicians, each single analysis is supplied with formulation ideas for stimulating your creativity.

Have a look at our demos and contact us to find out how we can support you in your projects!

Technical Insights

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Amongst countless raw materials and infinite possible combinations, we share with you our decades of formulation experience to support your projects.

We have created the Trendy Benchmark topic, analysing the most interesting products on the market in terms of appearance, sensoriality, application, functionality or composition.

For you, the "Formulator's Thought": considerations and insights into product structure and characteristics.


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