Strategic Marketing

Planning your competitive advantage

Do you have all the information on trends, market gaps and new opportunities?

Have you analysed your competitors?

Have you targeted your customers?

Have you defined the concept, the positioning, the strategy of your product?

Do new launches respect your brand identity and value proposition?

From our experience, we create a new integrated offering upstream of R&D, to contribute to the customer's strategic marketing in the 'Product Development Process'.

Checking all steps is essential in order to reduce recirculation leading to high stress on operational functions, time-to-market delays, non-value activities and potential damage to brand identity.

Outline of the Development Process of a New Cosmetic Product

STAGE 0

STAGE 4

Marketing
development
strategy

STAGE 5

Strategy
Brand, Line
product

Definition
Scope
Development

Development
& Concept
verification

Marketing Strategy Statement

Scale up & production

STAGE 1

Analysis: VOC,
Market and
Competitors

Identification
gaps and
opportunities
for new
developments

STAGE 2

Generation
ideas

Collection
and creation
map of
ideas of new
product

STAGE 3

Screening
ideas

Identification
project

Product Concept & Image

STAGE 6

Feasibility Verification
& Business Analysis

Product
Development
Plan

STAGE 7

Product
development

STAGE 8

Internal testing

STAGE 9

STAGE 10

STAGE 11

Prototype

Internal
approval

Texts of
safety and
effectiveness

Approval
Performance
& Regulatory

Market
launch Preparation

Launch
of the
product

Post Launch Review

Product Design & Process Development

Idea Finding

Product Planning

Strict Development

Product Development

Formulating
Goals &
Strategies

Realisation

Product
Policy

Generating
& Selecting
ideas

New
Product
Idea

Marketing
Planning

Product
Design

Production
Development

Product Innovation

Policy Formulation

Production
Plan

Product
Design

Marketing
Plan

Production

Distribution
&
Sale

Use

Strategic Marketing

Planning your competitive advantage

Do you have all the information on trends, market gaps and new opportunities?

Have you analysed your competitors?

Have you targeted your customers?

Have you defined the concept, the positioning, the strategy of your product?

Do new launches respect your brand identity and value proposition?

From our experience, we create a new integrated offering upstream of R&D, to contribute to the customer's strategic marketing in the 'Product Development Process'.

Checking all steps is essential in order to reduce recirculation leading to high stress on operational functions, time-to-market delays, non-value activities and potential damage to brand identity.

Outline of the Development Process of a New Cosmetic Product

Product Design & Process Development

Do you want to know more?

Contact us or fill in the form below for more information.
We will get back to you as soon as possible!

Strategic Marketing

Planning your competitive advantage

Do you have all the information on trends, market gaps and new opportunities?

Have you analysed your competitors?

Have you targeted your customers?

Have you defined the concept, the positioning, the strategy of your product?

Do new launches respect your brand identity and value proposition?

From our experience, we create a new integrated offering upstream of R&D, to contribute to the customer's strategic marketing in the 'Product Development Process'.

Checking all steps is essential in order to reduce recirculation leading to high stress on operational functions, time-to-market delays, non-value activities and potential damage to brand identity.

Outline of the Development Process of a New Cosmetic Product

Product Design & Process Development

Do you want to know more?

Contact us or fill in the form below for more information.We will get back to you as soon as possible!

Contact us or fill in the form below for more information.
We will get back to you as soon as possible!