Strategic Marketing

Planning your competitive advantage

Do you have all the information on trends, market gaps and new opportunities?

Have you analysed your competitors?

Have you targeted your customers?

Have you defined the concept, the positioning, the strategy of your product?

Do new launches respect your brand identity and value proposition?

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From our experience, we create a new integrated offering upstream of R&D, to contribute to the customer's strategic marketing in the 'Product Development Process'.

Checking all steps is essential in order to reduce recirculation leading to high stress on operational functions, time-to-market delays, non-value activities and potential damage to brand identity.

Outline of the Development Process of a New Cosmetic Product

Product Design & Process Development

Do you want to know more?

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