Our key points for the development of a cosmetics brand

Market research and trends
Support in the selection of new products to be launched and their features and claims, thanks to market and trend research
Identification and analysis of competitors
Identification and analysis of competitors for the definition of concept and product category to be developed
Formulation development
Development of customised formulations with all features: qualitative-quantitative composition, production procedure, stability tests, packaging, safety and efficacy tests, labelling, PIF, registration to CPNP
Concept and target validation
Organisation of focus groups, in order to obtain a validation of the concept and the target customer, after an initial sensory evaluation in Kialab conducted by technical experts
Scale-up and production
Support in the selection of subcontractors at which to produce own-brand products, with the possibility of producing an initial production run at Kialab for the product launch (50 to 2000pcs).

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